In the competitive world of digital marketing, Pay-Per-Click (PPC) advertising stands out as one of the most effective ways to generate fast, targeted traffic and boost conversions. However, one of the most common questions businesses ask is: “How much should PPC management really cost?”
Whether you’re a startup in Koramangala, a retail brand in Indiranagar, or a tech firm in Whitefield, understanding PPC pricing is essential to planning your digital marketing budget. At Osumare Bengaluru, we specialize in creating customized PPC strategies tailored to your goals and budget. Let’s break down the costs, pricing models, and what you should expect from a professional PPC management service.
What Is PPC Management?
Before diving into the costs, let’s quickly understand what PPC management entails.
PPC management is the process of overseeing and optimizing a company’s PPC ad spend. This typically includes:
Keyword research
Competitor analysis
Campaign setup and optimization
Ad copywriting and A/B testing
Bid management
Performance tracking and reporting
ROI optimization
An experienced PPC manager will ensure your campaigns are cost-effective, properly targeted, and continuously optimized for better results.
PPC Management Pricing Models
Different agencies and freelancers use different pricing models. Here are the most common ones:
1. Flat Monthly Fee
This is a standard fee that an agency charges every month regardless of your ad spend. It’s simple and predictable.
Best for: Businesses with a consistent ad spend
Typical cost: ₹15,000 to ₹50,000/month depending on campaign size
2. Percentage of Ad Spend
Here, the agency charges a percentage of your total monthly ad spend.
Typical range: 10% to 20% of your ad budget
Example: If you spend ₹1,00,000 on ads, and the agency charges 15%, your management fee will be ₹15,000
3. Hourly Rates
Some freelancers or consultants charge by the hour.
Cost range: ₹1,500 to ₹5,000/hour
Best for: One-time audits or small, short-term projects
4. Performance-Based
Some agencies charge based on the results they generate—like leads, sales, or ROAS (Return on Ad Spend).
Best for: Businesses focused solely on performance outcomes
Note: Often comes with a base fee + performance bonus
What Factors Affect PPC Management Costs?
Several variables influence how much you’ll pay for PPC management in India:
1. Campaign Complexity
A multi-platform campaign across Google Ads, Facebook Ads, and LinkedIn with multiple ad groups and landing pages will cost more than a simple, single-platform campaign.
2. Industry Competitiveness
If you’re in a highly competitive sector like real estate, finance, or e-commerce, expect higher fees due to the complexity and expertise required.
3. Geographic Targeting
Local campaigns (e.g., targeting only Bengaluru) may be more cost-effective than national or international campaigns.
4. Ad Budget
Larger ad budgets often require more monitoring, data analysis, and optimization, which increases the management cost.
What Should You Expect from a PPC Management Service?
When you partner with a professional agency like Osumare Bengaluru, you’re not just paying for someone to run ads. You’re investing in:
Expertise: Years of experience managing PPC campaigns across different industries
Transparency: Regular reporting, budget breakdowns, and performance analysis
Tools & Tech: Access to premium PPC tools for keyword research, competitor tracking, and A/B testing
ROI-Driven Results: Focus on conversions, not just clicks
We at Osumare understand that no two businesses are the same. Our custom PPC packages are designed to match your business size, industry, and goals—whether you’re a startup or a large enterprise.
How Much Should YOU Spend?
Let’s say you’re a mid-sized business in Bengaluru with an ad budget of ₹1,50,000/month. Based on industry averages:
Management Fee (15%) = ₹22,500/month
Ad Spend = ₹1,50,000/month
Total Investment = ₹1,72,500/month
If done right, this investment could result in 10x to 20x returns in sales or lead value.
Still unsure? Use our free PPC audit to get a clearer idea of what your budget should look like. Get a Free Audit Now
Why Osumare Bengaluru?
Our local team understands the pulse of Bengaluru’s digital ecosystem. We offer:
Bengaluru-Based Strategy: Whether your audience is in HSR Layout, JP Nagar, or MG Road, we help you reach them with laser-focused targeting.
Certified PPC Experts: Google Ads and Meta-certified professionals
Data-Driven Decisions: Every rupee is tracked and optimized for ROI
Transparent Reporting: Weekly and monthly insights so you’re never in the dark
Still wondering if it’s worth it? Visit our Success Stories to see how we’ve helped other Bengaluru businesses grow with PPC.
Final Thoughts
PPC is one of the most effective digital marketing strategies—if it’s done right. The cost of PPC management isn’t just an expense; it’s an investment in faster, measurable growth. Whether you go with a flat fee, performance model, or percent-based pricing, ensure that your PPC partner is transparent, data-driven, and focused on your business goals.
At Osumare Bengaluru, we believe in delivering value for every rupee spent. Ready to take your paid advertising to the next level?
👉 Contact Us Today for a free consultation or to get started with a personalized PPC strategy.